The Only Done-for-you Social Selling Solution for Enterprise Sales Teams
Supercharge your pipeline, shorten your sales cycle, and boost revenue on LinkedIn.
Why Large Enterprises
Fail at LinkedIn
80% of all B2B leads generated through social media come from LinkedIn.
It's a figure that gets quoted often – but what's rarely said out loud is that most of those leads come from small businesses.Smaller setups move quickly. Decisions are made on the spot. There's no need for coordination, sign-off, or cross-team alignment.Larger businesses don't move like that. They're structured, layered, and built around multiple departments all chasing different outcomes.And that's exactly where the cracks start to show.
Why You’re Getting Poor ROI on LinkedIn
The structural differences create a bigger problem.
LinkedIn gets positioned internally as a channel with commercial potential – a way to build influence, attract interest, and support pipeline.But when results are questioned, what's presented rarely stands up to scrutiny. Most large businesses can't show concrete ROI.They spend their time. Commit the budget. Yet commercial returns can't be proven confidently or consistently.And that's just the surface.
Scratch deeper and you'll find the real issues:
No cadence
No shared KPIs
No benchmarks for success
No feedback loops
And it shows.
Outbound response rates stay low
Pipeline velocity stalls
Acquisition costs keep rising
Nobody can point to what’s actually working – or why.Just scattergun effort that feels like progress but delivers nothing.The cycle continues. Quarter after quarter. Until someone pulls the plug.
The Bottom Line
You can't prove ROI because there's no operational structure holding it all together. And it's made worse by the fact that sales and marketing operate in silos.Marketing's busy building brand awareness while sales is hunting for revenue. Different priorities, different metrics, and nobody's managing what happens in between.So leads get lost and LinkedIn becomes another expense with nothing to show for it.This is why those quick fixes you've perhaps tried haven't worked:1) One-off training sessions and workshops – short-term bursts that fade without follow-through or internal ownership.2) Automated lead gen tools – a spray-and-pray approach that tanks credibility the moment it lands in someone’s inbox.3) Sales Navigator licences or proprietary software – handed out without strategy, structure, or accountability.4) Outsourced content creation – disconnected from sales, impossible to tie back to pipeline.They’re just band-aids on broken bones.They can’t fix fundamental problems. And that’s exactly what needs to change.
Our Solution
A complete end-to-end system that addresses the root causes – not just the symptoms.Three integrated components. One cohesive system. Built to deliver you pipeline and profit.
PLAN
Routefinder Coaching
An intensive 8-week programme that gives your team a clear why – and an even sharper how. We teach them social selling on LinkedIn, from strategic foundations to tactical execution – searching, connecting, and converting.You get ongoing coaching and accountability throughout, so you work through LinkedIn with purpose, consistency, and intent.
TRACK
North Star Software
Our bespoke software tracks targeted account activity, booked calls, content output, impressions, and sales conversations – all in one place. It also systemises and speeds up outreach.You’ll get access to our daily dashboard that'll enable decisions at speed with real-time insight.Detailed monthly reporting keeps performance visible, aligned, and accountable across the team.
CLIMB
Content Elevation Engine
Strategic content created and published on behalf of your sales team. A massive time saver that lets your reps focus on selling.We humanise your people whilst staying 100% aligned with your business goals. Tailored to each person.Designed to connect with targeted accounts.We handle the execution – you maintain control.
You Might be Wondering Who’s Actually Behind This. Fair Question.
Nick Raeburn
– Content, Coaching & Community Expert
20+ years creating content, coaching teams, and driving brand visibility through powerful storytelling.
John Joyce
– B2B Marketing & Data Strategist
30 years in B2B marketing, scaling businesses with data-driven strategies and seamless tech integration.
Danny Townley
– LinkedIn Content Marketing & Branding
800+ businesses supported in amplifying their LinkedIn presence through content, profiles, and design.
Paul "PJ" Jackson
– Enterprise Sales & Revenue Architect
7x entrepreneur with 3 exits, built $235M pipeline in 2 years, managed $60M ARR across global markets.
Between us, we’ve delivered results like:
$1.83M in new pipeline in just 18 weeks - using a fraction of what we now deliver
30M+ data points processed annually for marketing and sales operations
$235M+ in pipeline built across SaaS, FinTech, Manufacturing, and Retail
High-performing sales teams – trained, supported, and turned into trusted voices online.
1,000+ qualified leads per month through B2B data-backed strategies
Boosted 800 + happy campers LinkedIn presence across various industries.
Why Us?
| Feature | Competitors | TruNorth Social |
|---|---|---|
| Full End-to-End System | No | Yes |
| Coaching & Ongoing Support | No | Yes |
| Comprehensive LinkedIn Analytics: Engagement, Connections & Sales Conversations | Basic | Advance |
| Fully Customised Social Selling Strategy (Built for Teams, Tailored to Individuals) | No | Yes |
| Ongoing Execution & Delivery | No | Yes |
| Done-for-You Content Creation & Scheduling | No | Yes |
| Outbound Social Selling Strategy | Basic | Advance |
| LinkedIn Profile Optimization for Entire Teams | Yes | Yes |
| Advanced Social Selling Software | No | Yes |
| Bespoke Outreach Sales Training | No | Yes |
The Only System Built to Embed LinkedIn into Your Sales Operation
Our full-scale rollout is designed to move the needle on pipeline, performance, and team output – using just 30 minutes a day from your team.We’ve built a system that condenses what would normally take a team of ten 300 hours of scattered weekly effort into one clear, repeatable workflow. It fits into their day without pulling focus from sales in motion.Every action has a purpose.It’s all tied to qualified pipeline, deal progression, and consistent outbound.Nothing sits in a vacuum. Nothing is left to interpretation.The system runs inside the realities of enterprise sales. Long cycles, complex accounts, multiple stakeholders – all accounted for.Your team follow a proven structure that keeps them focused and accountable – without needing to be chased or micromanaged.Leaders stay in control.And every step is tied to clear, commercial outcomes.
Frequently Asked Questions
We track what drives revenue – not vanity stats. That means booked calls, outbound conversations, target engagement and sales progression. Everything is visible, reportable and built around commercial outcomes.
Most initiatives fall apart because they were never designed to operate inside an enterprise sales environment.
This system is. We’ve built it to embed – fully – into the rhythm of your team.
The process, cadence and outcomes are engineered to sit inside your existing sales operation from day one.
Ownership is clear from day one. While we work across sales, enablement, and marketing, everything is built to report directly into revenue leadership.
There’s no grey area – every person, process, and output is tied to pipeline movement and commercial outcomes.
No more than 30 minutes per day – per rep.
Without the system, doing this manually per person would take over 30 hours a week across outreach, content, targeting and reporting. And even then, most of it would be disjointed, tedious and stuck in spreadsheets.
We’ve removed the friction, and focused the effort entirely on what moves deals forward.
That’s not a blocker. Everything is built from the ground up.
We install the cadence, provide full coaching and handle execution. No one’s expected to be a social expert.
Your team just follows the simple daily actions, and then the system takes care of the rest.
We offer performance guarantees – tailored by delivery and team size. In one recent rollout, a team generated £1.83M in new pipeline within 18 weeks – and that was using just 20% of what’s now included. With full execution and daily focus, results are fast, repeatable and compounding.
We start with a strategy session to align with business. objectives.
From there, we build a persona for each individual, tailor their human side to their role, and ensure everything reflects the company’s commercial narrative.
We write all the content for you, and everything goes through a simple approval process.
The pilot runs for 4 months. Afterwards, you can extend for another 4 months, or walk away.
Either way, you’ll finish with a full commercial blueprint: what’s working, how it’s performing, and whether it should become a core pillar in your revenue strategy.
When we fully launch, there will be three service tiers – the pilot is built around Tier Two. Pricing depends on the number of team members and several other factors.
Every company in the pilot receives 50% off the standard programme cost. It’s a significant advantage – especially given this is the only fully embedded, done-for-you system that combines coaching, execution and full commercial visibility under one roof.
This offer is only available to the first three teams – get in touch to find out more.
Early Access for Enterprise Sales Teams Ready to Drive Revenue
LinkedIn still holds the most potential for reaching the right people – accelerating sales cycles and building pipeline in a way no other channel can.But only when it’s done right – with a full end-to-end system to support it.We’re giving three enterprise sales teams... between 5–10 reps... early access to the full rollout, ahead of launch, with exclusive pilot pricing reserved for this phase only.This is the advantage others will be chasing six months from now.
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Not ready for the pilot, but want to know how your team’s really doing?
We’ve built something powerful behind the scenes - a report that gives you a clear view of how your team’s performing on LinkedIn right now.It’s built from real data. And it reveals what most businesses never see.Want to know where you stand?