The Only Done-with-you Social Selling Solution for Enterprise Sales Teams
Supercharge your pipeline, shorten your sales cycle, and boost revenue on LinkedIn.
Why Large Enterprises
Fail at LinkedIn
80% of all B2B leads generated through social media come from LinkedIn.
It's a figure that gets quoted often – but what's rarely said out loud is that most of those leads come from small businesses.Smaller setups move quickly. Decisions are made on the spot. There's no need for coordination, sign-off, or cross-team alignment.Larger businesses don't move like that. They're structured, layered, and built around multiple departments all chasing different outcomes.And that's exactly where the cracks start to show.
Why You’re Getting Poor ROI on LinkedIn
The structural differences create a bigger problem.
LinkedIn gets positioned internally as a channel with commercial potential – a way to build influence, attract interest, and support pipeline.But when results are questioned, what's presented rarely stands up to scrutiny. Most large businesses can't show concrete ROI.They spend their time. Commit the budget. Yet commercial returns can't be proven confidently or consistently.And that's just the surface.
Scratch deeper and you'll find the real issues:
No cadence
No shared KPIs
No benchmarks for success
No feedback loops
And it shows.
Outbound response rates stay low
Pipeline velocity stalls
Acquisition costs keep rising
Nobody can point to what’s actually working – or why.Just scattergun effort that feels like progress but delivers nothing.The cycle continues. Quarter after quarter. Until someone pulls the plug.
The Bottom Line
You can't prove ROI because there's no operational structure holding it all together. And it's made worse by the fact that sales and marketing operate in silos.Marketing's busy building brand awareness while sales is hunting for revenue. Different priorities, different metrics, and nobody's managing what happens in between.So leads get lost, and LinkedIn becomes another expense with nothing to show for it.
Why Traditional Solutions
keep failing
Here's what most enterprises try - and why they never work:
1) One-off training sessions and workshops
Short-term bursts that fade without follow-through or internal ownership
No system to embed the learning into daily operations
Teams revert to old habits within weeks
2) Automated lead gen tools
A spray-and-pray approach that tanks credibility the moment it lands in someone's inbox
No integration with your sales process
Zero personalisation or strategic targeting
3) Sales Navigator licences or proprietary software
Handed out without strategy, structure, or accountability
Becomes another unused tool in the tech stack
No connection to actual revenue outcomes
4) Outsourced content creation
Disconnected from sales, impossible to tie back to pipeline
Generic messaging that doesn't resonate with your specific buyers
No feedback loop between content performance and sales results
They're just band-aids on broken bones.Each component in isolation can't fix fundamental problems. That's because the problem isn't the lack of tools, training, or content - it's the lack of an integrated system that connects them all.
What Actually Works
(And Why Nobody Else Does It)
What actually works isn't another tool, another training session, or another content solution.
It's a complete operational system where every component is designed to work together - creating a feedback loop that drives continuous improvement and measurable pipeline.Why nobody else does this: Because it's hard. Most providers specialise in one piece - they're either a training company, a software company, or a content agency. Building an integrated system requires expertise across all three domains, plus the operational knowledge to make them work together. It's easier to sell you a tool and walk away. It's more profitable to charge for training and disappear. It's simpler to pump out content - whether through agencies, marketing teams, or freelancers - without caring if it converts.We built this because we got tired of watching enterprises fail with piecemeal solutions and knew there was a better way.Think of it like this:
Training alone = knowledge without application
Software alone = data without direction
Content alone = noise without strategy
But when integrated into one cohesive system:
Coaching + Software = actionable insights and accountability
Software + Content = performance tracking and optimisation
Content + Coaching = strategic messaging that converts
All three together = a revenue-generating machine
Our Solution: Everything Working Together, Not in Isolation
A complete end-to-end system that addresses the root causes, not just the symptoms.Three integrated components built to deliver you pipeline and profit.
PLAN
Routefinder Coaching
An intensive 8-week programme that gives your team a clear why - and an even sharper how. We teach them social selling on LinkedIn, from strategic foundations to tactical execution - searching, connecting, and converting.Includes dedicated sales training that can be tailored to your specific needs and challenges.You get ongoing coaching and accountability throughout, so you work through LinkedIn with purpose, consistency, and intent.
EQUIP
North Star Software
Our bespoke software makes everything easier and faster. It streamlines your entire LinkedIn operation - from finding the right accounts to crafting the perfect outreach. What used to take hours now takes minutes.You'll get access to our daily dashboard that'll enable decisions at speed with real-time insight.Detailed monthly reporting keeps performance visible, aligned, and accountable across the team.
CLIMB
Content Elevation Engine
Strategic content created and published on behalf of your sales team. A massive time saver that lets your reps focus on selling.We humanise your people whilst staying 100% aligned with your business goals. Tailored to each person.Every post positioned to start meaningful conversations with the right people.We handle the execution - you maintain control.
You Might be Wondering Who’s Actually Behind This. Fair Question.
Nick Raeburn
– Content, Coaching & Community Expert
20+ years creating content, coaching teams, and driving brand visibility through powerful storytelling.
John Joyce
– B2B Marketing & Data Strategist
30 years in B2B marketing, scaling businesses with data-driven strategies and seamless tech integration.
Danny Townley
– LinkedIn Content Marketing & Branding
800+ businesses supported in amplifying their LinkedIn presence through content, profiles, and design.
Paul "PJ" Jackson
– Enterprise Sales & Revenue Architect
7x entrepreneur with 3 exits, built £190M pipeline in 2 years, managed £48M ARR across global markets..
Between us, we’ve delivered results like:
£1.46M in new pipeline in just 18 weeks - using a fraction of what we now deliver
30M+ data points processed annually for marketing and sales operations
£190M+ in pipeline built across SaaS, FinTech, Manufacturing, and Retail
High-performing sales teams – trained, supported, and turned into trusted voices online.
1,000+ qualified leads per month through B2B data-backed strategies
Boosted 800 + happy campers LinkedIn presence across various industries.
Why Us?
| Feature | Competitors | TruNorth Social |
|---|---|---|
| Full End-to-End System | No | Yes |
| Coaching & Ongoing Support | No | Yes |
| Comprehensive LinkedIn Analytics: Engagement, Connections & Sales Conversations | Basic | Advance |
| Fully Customised Social Selling Strategy (Built for Teams, Tailored to Individuals) | No | Yes |
| Ongoing Execution & Delivery | No | Yes |
| Done-for-You Content Creation & Scheduling | No | Yes |
| Outbound Social Selling Strategy | Basic | Advance |
| LinkedIn Profile Optimization for Entire Teams | Yes | Yes |
| Advanced Social Selling Software | No | Yes |
| Bespoke Outreach Sales Training | No | Yes |
Built for the Reality of Enterprise Sales
Our full-scale rollout is designed to move the needle on pipeline, performance, and team output. What we deliver would take 300 hours of scattered weekly effort to achieve manually, but with our integrated approach, your team needs just 30 minutes a day.Every action has a purpose.It's all tied to qualified pipeline, deal progression, and consistent outbound.Nothing sits in a vacuum. Nothing is left to interpretation.The system runs inside the realities of enterprise sales. Long cycles, complex accounts, multiple stakeholders - all accounted for.Your team follow a proven structure that keeps them focused and accountable - without needing to be chased or micromanaged.Leaders stay in control.And every step is tied to clear, commercial outcomes.
Frequently Asked Questions
We track what drives revenue – not vanity stats. That means booked calls, outbound conversations, target engagement and sales progression. Everything is visible, reportable and built around commercial outcomes.
Most initiatives fall apart because they were never designed to operate inside an enterprise sales environment.
This system is. We’ve built it to embed – fully – into the rhythm of your team.
The process, cadence and outcomes are engineered to sit inside your existing sales operation from day one.
Ownership is clear from day one. While we work across sales, enablement, and marketing, everything is built to report directly into revenue leadership.
There’s no grey area – every person, process, and output is tied to pipeline movement and commercial outcomes.
No more than 30 minutes per day – per rep.
Without the system, doing this manually per person would take over 30 hours a week across outreach, content, targeting and reporting. And even then, most of it would be disjointed, tedious and stuck in spreadsheets.
We’ve removed the friction, and focused the effort entirely on what moves deals forward.
That’s not a blocker. Everything is built from the ground up.
We install the cadence, provide full coaching and handle execution. No one’s expected to be a social expert.
Your team just follows the simple daily actions, and then the system takes care of the rest.
We offer performance guarantees – tailored by delivery and team size. In one recent rollout, a team generated £1.83M in new pipeline within 18 weeks – and that was using just 20% of what’s now included. With full execution and daily focus, results are fast, repeatable and compounding.
We start with a strategy session to align with business. objectives.
From there, we build a persona for each individual, tailor their human side to their role, and ensure everything reflects the company’s commercial narrative.
We write all the content for you, and everything goes through a simple approval process.
The pilot runs for 4 months. Afterwards, you can extend for another 4 months, or walk away.
Either way, you’ll finish with a full commercial blueprint: what’s working, how it’s performing, and whether it should become a core pillar in your revenue strategy.
When we fully launch, there will be three service tiers – the pilot is built around Tier Two. Pricing depends on the number of team members and several other factors.
Every company in the pilot receives 50% off the standard programme cost. It’s a significant advantage – especially given this is the only fully embedded, done-for-you system that combines coaching, execution and full commercial visibility under one roof.
This offer is only available to the first three teams – get in touch to find out more.
Early Access for Enterprise Sales Teams Ready to Drive Revenue
LinkedIn still holds the most potential for reaching the right people – accelerating sales cycles and building pipeline in a way no other channel can.But only when it’s done right.We’re giving three enterprise sales teams... between 5–10 reps... early access to the full rollout ahead of launch, with exclusive pilot pricing reserved for this phase only.This is the advantage others will be chasing six months from now.
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